I’ve been lying to the world. I’ve been proudly boasting that I love Malcolm Gladwell and that I’ve read all his books, and that he’s just the best. Turns out, thats a lie. I thought I had read all his books, but I had never actually read his first book, The Tipping Point. It has been a point of shame for me, I felt a little depressed that I wasn’t as much of a super fan of his work as I thought. But now, I can go back to my unabashed bragging about my love for Mr. Gladwell, because I have finally read The Tipping Point.

If you’re not familiar, here is more about The Tipping Point

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

Malcolm Gladwell is a thinker. Sure we all think, but we’re not all professional thinkers. His brand is his thought process; critical, obscure, individual. He has become known for taking an idea we think we understand, and flipping it on it’s head. Showing us the complexities of life, and often time the simplicity of it as well. The Tipping Point is his first book, and is perfectly in line with Gladwell’s brand and subsequent books, and podcast, Revisionist History.

I really enjoyed this book. Gladwell takes his time explaining his points, without laboring any one idea to death. The book is the right length, long enough to make sure you understand what a tipping point is, and how it works, but not so long that you’re skipping ahead because you’ve got it already. This is hard to do. Many books make a point early on, and work through it so many times it becomes redundant and stale. Gladwell uses a variety of examples, from crime in NYC to Hushpuppy shoes, to Divine Secrets of the Ya-ya Sisterhood, to illustrate his points, and this variety keeps the reader interested and engaged.

The later edition of The Tipping Point has an afterword that shows how ahead of conventional thinking Gladwell is. In the afterward written in 2002, a few years after the original book (2000) Gladwell makes a few predictions about the future as he sees it. One thing he discusses is school shootings as an emerging epidemic afflicting American teens, all before many of the most notorious school shootings of the last 20 years. He also forecasts a growing apathy toward email, and how we will become immune to the power of email, which of course in 2018 is expressly clear. Gladwell’s thinking is ahead of his time.

There were moments where Gladwell lost me in his train of thought. I wasn’t sure what point he was making, or the difference between certain categorizations he had laid out (i.e. maven vs sales person), or the connection between two seemingly unrelated topics. This happened a few times throughout the book and I had to go back and draw the connections in a second (or sometimes third) pass.

I listened to the audiobook of The Tipping Point with Gladwell narrating, which is well done. While he isn’t as animated as as he is on his podcast, you can hear his passion for the work he has done. He is convincing and clear. I also happen to enjoy the smooth sound of his voice. But again, I am huge Gladwell fangirl.

I recommend this book. I recommend just about everything Malcolm Gladwell does. Have I mentioned how much I love and admire his work? I don’t always agree with him, but I appreciate his thinking and his ability to shift the way I think and perceive the world around me. He is a provocateur in the best way.

• Audiobook: 8 hours and 33 minutes
• Publisher: Hachette Audio (December 31, 2006)
• Paperback: 301 pages
• Publisher: Back Bay Books (January 7, 2002)
• 4/5 stars
• Buy on The Tipping Point Amazon

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